OLD IS NEW
Back in its heyday, Nokia was constantly innovating with hardware design, as its phones were powered with the then-leading Symbian OS. As the market evolved (fast-tracked by the iPhone and iOS), Nokia lost its footing and had to choose an external platform. It decided to go with Microsoft’s Windows Phone and Windows Mobile, which are now defunct. After selling its hardware assets to Microsoft, Nokia has licensed its brand name to HMD Global, a Finnish company made by ex-Nokia employees.
So here we are halfway through 2017, over 6 years on from the dreaded ‘Burning Platform‘ memo, and Nokia is fighting for relevancy in the mobile market once again. Nokia is going to hit the Philippine market with 3 new phones (4 if you count the 3310 refresh) by the end of this month.
With no-fuss names like the 3, 5, and 6, Nokia aims to win back the mobile market with its sleek and elegant designs, premium build quality, brand recognition, the power of Android, and affordable pricing.
Nokia initially unveiled its trio of Android smartphones to the world at the start of the year, and has set up a staggered rollout around the world, beginning from China, where the phone was incredibly hard to get during the launch period.
LET’S TALK SPECS
Nokia 5 and 6 target the mid-range market with metal-clad unibody designs powered by the Octa-core Snapdragon 430 processors, 3000 mAh batteries, fingerprint scanners, MicroSD expandable storage, dual SIM slots, 3.5mm headphone jack (thankfully) and run the latest Android 7 Nougat. Here are the key differentiating features between the Nokia 5 and 6:
- 5.2″ 720p display
- 16GB internal storage
- 2GB RAM
- 13 megapixel camera with phase detection autofocus, HDR
- SRP: PHP 9,990
- 5.5″ 1080p display
- 32GB storage
- 3GB or 4GB RAM (depending on variant)
- 16 megapixel camera with phase detection autofocus, HDR
- Stereo speakers
- Fast charging support
- SRP: PHP 11,990
Nokia 3 is the lower-end of the 3 phones and it shows with its polycarbonate back, wrapped around in a metal frame, a mediatek chipset and sub-7k pricing. Here are the key specs:
- 5.0″ 720p display
- 16GB storage
- 2GB RAM
- 8 megapixel camera
- Dual SIM variant
- MicroSD expansion
- Android 7 Nougat
- 2650 mAh battery
- SRP: PHP 6,990
One aspect of the new phones that I’m a bit disappointed with is the presence of the MicroUSB port instead of future-proofing the phones with USB Type-C connectors. They should’ve gone with the new standard in at least the Nokia 6, if not 5 as well. Probably a decision made to keep the costs down.
CIRCLE OF NOKIA
From its early days competing with Motorola, the good old Symbian days, to the partnership with Microsoft, and now a newbie on Android, it feels like Nokia has come full circle. And It’s good to have Nokia back in the mix of things, it’s a well-reputed name, and competition is always good for the market, and consumers.
I wish Nokia all the best in its current endeavor to recapture some of its former glory. Can’t wait to get my hands on the new devices.